I have not heard of him. I thought it was going to be John Eberhart's book. He has a couple books and 3 DVD's about hunting. I have all of them and they are well worth the read. Ironically, he is ALSO from Michigan. Cheaper and definitely good reads.
This guy could have a great book as well. Personally, I would have trouble dropping $35 on his book. I would keep my eyes open on ebay or something for his book.